Dating App Once Announces Appointment of New Chief Marketing Officer
Morad Adjaoud puts his heart and fast-paced thinking into slow dating with Once Digital dating heavyweight brings vast experience to game changing app
London, 21st June 2018: Once - the app for slow-daters with curated matches, and post- date reviews - is pleased to announce the appointment of Morad Adjaoud as Chief Marketing Officer.
Morad’s vision for the brand includes disrupting the digital dating landscape and bringing intelligent innovations to customers. Morad comments: “The dating industry is huge. More and more people are turning to apps and the internet to find love, a hook-up or relationship. At the same time the differences in people’s preferences, culture and dating styles are huge too. As such brands must be at the forefront of innovation to meet new and evolving demands - both from a technical and user experience aspect.”
Before his marketing career steered towards digital dating, Morad’s entrepreneurial drive saw him succeed in various technology roles. This started out with a role in Senegal in a charity project that he founded - OAMPA (One Aim, Many People Association) - teaching 100+ children how to create websites and coding and building a school, which he financed through his own digital agency, Iris Consulting. As a result, whilst identifying and developing local skills, he built and deployed a strong CMS (content management system) in West Africa.
Following a rewarding, hands-on start to his digital marketing career, Morad moved to Paris in 2005 and later New York in 2009, during which time he fostered his skills and interest in the mobile and app revolution and led digital brand campaigns for the likes of Estée Lauder, LVMH, and Toyota, and oversaw the expansion of a digital production studio.
Morad continues: “Everything I have ever done and succeeded at in my career I can relate back to my focus on the end customer, client or user - always asking, ‘What do they want from this?’ Without this insight it will be impossible to have a coherent marketing strategy. At Once our user base and audience varies, so I am excited about all the opportunities for our team to develop and strengthen our customer offering and position in the dating industry.”
Morad joins Once following two years at Tinder, where he was responsible for international growth and was part of the team that saw the app reach top grossing status in October 2017. Prior to this Morad was Head of Growth, Acquisition and Content at the dating company, Happn.
His love for all things… well, love… coupled with his entrepreneurial spirit, made him an obvious hire for the growing team at Once. Jean Meyer, Co-CEO of Once comments: “It goes without saying that Morad will bring a fresh perspective and strong digital dating expertise to the table. We’re excited to watch the brand grow even more with Morad’s injection of strategic creativity. The dating industry is ever evolving with the times and demands - Once has over 4 million users in 7 countries and creates 20 million matches every month. This is a particularly important and exciting time for our brand as we are on the cusp of a revolution in the market. Morad will oversee the introduction of our announcements, and will steer us through this growth period.”
About Once Launched in October 2015 (2016 in the UK), Once is a slow dating app that focuses on quality over quantity by picking the perfect matches for you every day at noon! With more than six million users in seven countries, and nine million dollars raised to date, Once is the clear leader of serious mobile dating in Europe. Because finding true love takes time, Once offers meaningful matches in a world of countless swipes.