Finding “The One” in 2016’s dating scene

Finding “The One” in 2016’s dating scene New research from dating app Once shows the average relationship timeline

Key findings:

  • 2/3 of Brits value loyalty as the most important quality in a partner

  • 68% of Brits want to be married before they start a family

  • A couple should date for 3 months and 3 weeks before labeling it as exclusive

  • A partner having a secure job is twice as important to a woman than it is to a man

London, 22 July 2016: Societal pressures have eased, and apart from parents nagging their 20-something year olds for grandchildren, it is no longer uncommon to still be single in your late twenties. Latest consumer research commissioned by Once - the ‘one-match-a-day’ dating app that uses human matchmakers to pair serious singletons looking for a long-term relationship – reveals the average Brit’s milestones to settling down.

British men have it figured out - they want to have settled down (in a serious relationship and have started a family) by the age of 39 – women a little earlier, at the age of 33. This varies regionally throughout the country, with Birmingham (age 31), Manchester (age 32) and Newcastle (age 33) as early bloomers, and Brighton (age 43), Edinburgh (age 42) and London (age 38) looking for love later.

Marriage is still significant to the younger generation, with almost 3/4 of 16-24 year olds (73%) feeling strongly about being married before having children. In general, 2 in 3 people (68%) want to walk up the aisle before thinking of starting a family. This is slighter more important to men - with 69% agreeing to the statement - than to women, where 67% agreed.

When it comes to actually finding ‘The One’, Brits are very concrete in what they want in a lifelong partner – loyalty (68%), good sense of humour (64%), same values (51%), intelligence (42%) and a good group of friends (34%). 25-34 year olds are the least superficial, valuing attractiveness as the least important quality!

The top five milestones that according to the research, we think then constitutes to a relationship being serious are; the length of time spent together, moving in together, buying a house, talking about having children and going on holiday together. More than a third of women (36%) said that talking about having children means it is getting serious – compared to just a quarter of men - #awkward

Once you’ve found a partner and things look like they are starting to get serious, how do you then know what is normal? According to the research, Brits think the best relationship timeline is to be dating for 3 months and 3 weeks, becoming exclusive after 5 months and then it becoming serious at 10 months and 2 weeks.

With an always-on working culture it sets a hard task for a young person in Britain today to meet a partner and settle down. Shockingly, 67% would not trust their close friends or family to set them up with someone, leaving the pressure of finding the right partner upon themselves. ‘Couple goals’ on social media can also distort the reality of an ideal relationship, leaving singletons more frustrated than ever about how to meet ‘The One’!

Jean Meyer, Founder of Once commented on the research: “This is where we come in – it’s important to us that our users don’t spend ages on our app swiping through an endless list of possible partners, we have matchmakers that select someone for you! Life is busy enough as it is without all-consuming dating apps filling your time with hook-ups, Once will match you with someone well-suited also looking for a serious relationship.”

Over a third of single Brits (35%) think the best way to meet a partner is through a mutual colleague, and nearly 1 in 5 (19%) think the best way is in a bar. “You are probably too busy walking along swiping people or seeing who you crossed paths with via an app, to notice and speak with your dream girl/guy in front of you in real life!” concluded Meyer.

About Once Launched in October 2015 (2016 in the UK), Once is a slow dating app that focuses on quality over quantity by picking the perfect matches for you every day at noon! With more than six million users in seven countries, and nine million dollars raised to date, Once is the clear leader of serious mobile dating in Europe. Because finding true love takes time, Once offers meaningful matches in a world of countless swipes.

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